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What is Business Emotional Intelligence?

Business Emotional Intelligence or Business EQ is a constructive, work-based approach that helps individuals and teams understand why people behave the way they do. Business EQ focuses on eight critical emotions and underlying behavioral traits that predict business success. This approach helps people expand their engagement and performance at work.

The foundation of Business EQ is self-awareness and awareness of others; it explains the capacity people have to manage their emotions. The approach of Business EQ is straightforward and has an engaging business language, which makes it ideal for leaders and teams to be able to recognize how their success is impacted by emotions and behaviors.

What are the Benefits of Business Emotional Intelligence?

Applying the Business Emotional Intelligence approach can help companies with:

  Creating a culture of success
✓  Improving mental strength by understanding people’s motivations
✓  Developing a sense of responsibility for performance
✓  Assessing and maximizing a team’s potential
✓  Understanding how to effectively handle resistance to change
✓  Selecting & recruiting the right person for the role

Emotional Behavioral Clusters

Business Emotional Intelligence consists of eight main Emotional Behavioral Clusters that focus on the emotional drives and behaviors that predict success.

Willingness to make decisions, the need for control and the level of comfort with decision making responsibility.

Level of energy, passion, drive and enthusiasm for work, being optimistic and positive, the need for achievement and challenge.

The drive to influence others and persuade them, to be heard and have an impact.

The desire for, and enjoyment of, variety in the workplace; the capacity to keep an open mind and be flexible with different and creative approaches.

The ability to recognize, be sensitive to, and consider others’ feelings, needs and perspectives. The need to understand, to help, and work with others.

The need to plan and have structure, be diligent and meet deadlines; the level of comfort with conforming and following the rules.

Stress Resilience
The capability to relax and deal with the day to day pressures of work; the level of comfort with showing and managing emotions, e.g. can control/hide temper when provoked.

The extent to which an individual’s self-perception is likely to correspond with the way that others would perceive them.

What is the Business Emotional Intelligence Assessment?

The Emotions and Behaviors at Work (EBW) assessment is designed to support the evaluation and development of personnel. It is a certified psychometric measure that provides feedback on a person’s Emotional Intelligence at work.

The EBW report explores a person’s work approach as well as the spectrum of emotions and behaviors that a person feels and displays at work. Detailed feedback is provided in order to help predict an individual’s Business Emotional Intelligence and their potential to succeed in the future.

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Business EQ Programs

What is the Business Emotional Intelligence Program?

The EBW Program enables people to understand and be responsible for the emotions and behaviors that impact their performance. It teaches how emotions can be managed and focused to achieve greater effectiveness between co-workers and clients.

Participants learn, practice and apply skills to improve their ability to better understand themselves and others through a variety of real-world exercises and their personal EBW Business EQ Report.

This Is What Our Clients Are Saying

"Brenda gave great insights for our team..."

Our law firm had the pleasure of having Brenda speak during a Lunch and Learn session. Brenda has a wealth of knowledge for growth strategies and effective communication methods. Our topic was emotional intelligence and Brenda gave great insights for our team. The discussion was interactive and well received by our team. Brenda demonstrated her competency and compassion as a business coach and we appreciated her advice! – Sylvia McDonald, Geraci Law Firm

"Above and Beyond..."

I reached out to Brenda for help with a spontaneous meeting I had to prepare for the next morning. She took my call in the eve hours, which is above and beyond. I’m a seasoned professional with exceptional business skills. But after an active listening exercise with Brenda, I learned that no matter how experienced you are, you can improve your listening skills. I truly enjoyed my time with her and she made a difference in the success of the meeting. Thank you Brenda! – Paula Richardson, Process Program Manager, Ricoh

"The workshop was engaging and informative..."

We hired Brenda to coach and develop our Leadership Team so they could take their management skills to the next level. One exercise Brenda facilitated was a Business Emotional Intelligence Workshop which was engaging and informative. It was extremely successful from the standpoint that the participants were able to apply the learnings directly to their daily responsibilities. Brenda knows how to present useful information in a manner that makes learning fun. Utilizing Brenda as part of our professional development program has been a valuable tool in helping to sharpen the communication skills of our managers. I’m a firm believer in the value of investing in your management team and would gladly recommend Brenda Williams and her Leadership Training Workshops and Coaching Program. – Stuart Harris, Managing Partner, AltaFoodcraft

Coaching 1-on-1

EBW coaching focuses on people’s main underlying emotions and behaviors in order to change their performance and the way they interact with others. It has helped companies around the world to be more effective at:
  • Increasing leaders’ awareness of their impact on others.
  • Supporting the transition of an executive into a new role.
  • Accelerating the personal growth of employees through development programs.
  • Reinforcing the implementation of organizational change by supporting leaders and teams.


Allows forward-thinking organizations to capitalize on the power of emotions to create better leaders and more productive teams through:

Effective goal setting.
A common business language.
Exceptional relationship management.
Better ownership of personal performance.
Improved decision making and risk assessment.
Enhanced communication and influencing skills.
Lower stress levels and better control of emotions.
Increased self-insight and understanding of others.

Leadership Development

Some employees have been trained to believe that leadership is only about emotionless and logical financial understanding and decision making. They feel emotions are unwelcome in the workplace. However, research shows that the main factors in unsuccessful leadership careers is a lack of interpersonal skills and the inability to adapt.

Leaders spend a large amount of their time talking to and understanding others, which is why improving the way people communicate and work with each other can be the single most powerful way a leader achieves performance breakthroughs.

The EBW powerful leadership method is not only about providing self-awareness for one’s leadership style but goes much deeper, providing you with the skills and tools to inspire, influence and empower your people to reach their full potential.

The EBW powerful leadership approach helps leaders to:

  • Uncover blind spots that block the development of leadership potential.
  • Develop their ability to run high-performing teams.
  • Create higher levels of engagement and commitment to organizational objectives.
  • Change organizational patterns of emotions and behaviors that hinder strategic objectives.
  • Identify the best leadership style to effectively motivate, delegate, support and discipline.
  • Enhance global performance by using a common language to develop the leadership culture.


Better self-insight & personal responsibility for their leadership performance.
Better decision making and risk assessment.
Enhanced communication & cultural awareness.
Increased mental toughness.
More efficient team work.
More effective organizations.
Better business results!

Team Building

When teams underperform or face impactful changes, emotions and behaviors can easily get out of control.

In these situations, teams want their leaders to be more empathetic and less critical, and leaders want their people to buy in to their ideas and respond positively to the changes.

Groups of people that work together have an Emotional Intelligence just like an individual does. The way individuals in a team manage their emotions and behaviors is impacted by:

  • How co-workers relate to one another
  • How decisions are made
  • How effectively work gets done


Building a team’s awareness of emotions and behaviors that affect performance.
Developing an understanding of how to function as a successful team.
Resolving longstanding issues between team members.
Supporting and empowering leaders to build prosperous teams.
Creating fun ways for team members to get to know each other better.

Recruiting for Potential

The recruiting process can be very expensive. The average recruitment cost (from ad placement to seeing an employee’s results) is estimated at 2.5 times the role’s salary.

In order to be successful, companies should recruit candidates that not only ‘fit’ the role but are able to ‘fit in’ with the organization presently and in the future. They must search for people who will have an immediate impact, have the ability to flex and adapt to new people and possibly difficult situations, and who possess the Business EQ to be able to fly through their trial period and stay with the organization for the long term.

By concentrating on a candidate’s Business Emotional Intelligence, the risk of making the wrong decision is considerably reduced.

Assessing for Business EQ proves you will be able to:

  • Stop losing money from poor recruitment decisions.
  • Improve the quality of new employees.
  • Build stronger and more productive teams.
  • Retain and develop the hidden potential of your current workforce.

Benefits for Recruiters/Managers

Saves preparation and interview time.
Assess better and more in-depth candidate insights.
Makes it easy to compare candidates by benchmarking their assessment results against their peers.
Have confidence in the recruitment decision.

Benefits for Organizations

Reduces the risk of a poor recruitment decision or accusation of unfair discrimination.
Standardizes the efficacy of the recruitment approach.
Saves screening costs and interview time.
Flexible system ensures it will fit all organizations’ recruitment needs.

Plus, it enables organizations to:

  • Recognize potential early.
  • Have more appropriate training and development planning.
  • Better performance management.
  • Increase workforce retention and satisfaction.